What's New The introduction of IBC (Body Beauty Index) System Most of us have been frustrated by the economic depression recently, we are affected by the financial turmoil to certain extent. In order to fight against decline in consumption, Parlain has introduced the IBC system from Italy GTS Group S.P.A. This personalized treatment system has been created by the dermatologist, beauty professionals, with several years in research. The system has been adopted by the beauty salon in Europe which succeeded in increasing the sales by 49%. It is proved that with the introduction of the IBC system into the beauty salon, it works perfectly to strengthen the confidence of the beauticians and consumers. It provides the professional channel for the beauty salon to survive in the financial turmoil and even able to achieve an amazing results. Parlain has held the IBC Personalized System Seminar on 10th March 2009. The seminar was specially organized for our top DIBI clients. We have invited the Training Director Paul Keegan to host the seminar. Paul has introduced the GTS group and the brand DIBI in detail, and of course, focused on the special characteristic of the IBC system. How can the system improve the performance and functionality of the treatment and the daily usage of the skincare product? How can the IBC system enable the supplier, the distributor, the beauty salons and the clients achieve all-win situation? The audiences must have a clear answer after the seminar. The participants are highly appraised about seminar and the IBC system and believe that it can help them to build up the confidence during the recession. The European No. 1 brand – DIBI – professionally presenting themselves Parlain Co. Ltd has held the first seminar in Guangzhou in a five-star hotel with the theme “Turning opportunities in Ox Year, Leading by Parlain, Gathering the Elite, Creating the Miracle”. We have invited the the famous TV hostess, Ting Zi, to hosted the seminar – and we have invited the GTS Training Director Paul Keegan to introduce the IBC system. This professional personalized IBC system is created by a group of dermatologist, beauty professionals, and marketing professionals. The IBC system has been adopted by many beauty salons in Europe which help increasing their business by 49%. With such an amazing performance, Parlain takes the initiate to bring this system to our DIBI clients in Hong Kong and China. We believe that it will definitely help the beauty field to survive in the storming moment and achieve a satisfactory result. Besides the introduction of the IBC system from GTS, we were pleased to invite the Hong Kong Cosmetic Chief Founder and the chief editor of one of the leading business magazine, Mr. Nelson Yip, to speak in the second part of the seminar. Mr. Yip has critically analyzed prospect of the beauty field in 2009 and the survival skills during the economic recession. With the interaction and discussion between Mr. Yip and our guests, the talk was conducted in a cordial atmosphere. The seminar is a great success, with the hall crowded with over 200 guests. It must be the grandest gathering in the cosmetic field in recent years. With the ceaseless clapping, we can feel the enthusiastic of our guest on this seminar. After the dinner and lucky draw, our sales team and clients have stayed in our office which near the hotel to try the newest product and equipment in 2009 and most of the clients were eagerly settle the contracts of their orders. 2008 Cosmoprof Asia As usual as the past ten years, Parlain has build up a large-scale image booth in the cosmoprof Asia 2008 to display and demonstrate the 2009 lastest professional beauty equipments and skincare products. We have attracted a number of existing and new clients to visit our and purchase our products. Within 3 days, we record a 33.5% increase in the order received compared to that of last year. After our continuous effort on introducing high-end European products to the markets, the smart investors in cosmetic industry have already realized that purchasing the quality guaranteed European equipment and products bring them a fruitful business development. Guangzhou International Beauty Festival 2008 Parlain joins different international beauty fair every year to present our latest equipment and products. We have set up the booth with near 180 square meter outstanding and modern design at the most eye-catching position in the Guangzhou International Beauty Festival at September 2008. We demonstrated the live show with the latest European equipments and answered the questions from the clients. We have attracted a lot of visitors on our booth.